MAP Policy

Minimum Advertised Pricing Policy

In order to preserve its reputation for providing customers with high value products and strong after-sales support, and to further enhance the La Rochere brand image and its competitiveness in the marketplace, La Rochere NA, Inc. is unilaterally instituting a policy of minimum advertised price standards for La Rochere products. This Minimum Advertised Pricing Policy (“MAP Policy”) is effective as of August 1st, 2014 and applies to distributors and retailers, including catalog and internet retailers (collectively, “Resellers”), who resell La Rochere products to end users located in the United States.

La Rochere NA greatly values the efforts of all Resellers to distribute La Rochere products and support our customers. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.

This MAP Policy shall work under the following guidelines:

  1. La Rochere NA will, from time to time, publish a Schedule of Manufacturer’s Suggested Retail Prices (“MSRP Schedule”) which may be amended or adjusted by La Rochere at any time in its sole discretion. The MSRP Schedule will identify the effective date, the products and the manufacturer suggested retail price (“MSRP”) for those products. Each advertisement of a product identified in the MSRP Schedule more than 10% below the MSRP will be a violation of this MAP Policy. La Rochere products not specifically identified in the MSRP Schedule are not subject to this MAP Policy. The initial MSRP Schedule is distributed along with this document and is available by contacting

  2. This MAP Policy applies to all advertisements of La Rochere NA products listed on the MSRP Schedule in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail newsletters, e-mail solicitations, internet or similar electronic media, television, radio, and public signage. This MAP Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).

  3. The inclusion in advertising of free or discounted products (whether made by La Rochere NA or another manufacturer) with a product covered by this MAP Policy would be contrary to this MAP Policy if it has the effect of discounting the advertised price of the covered La Rochere product more than 10% below the MSRP.

  4. If pricing is displayed, any strike-through or other alteration of the MSRP that is paired with a discount price more that 10% below the MSRP is prohibited.

  5. This MAP Policy applies only to advertised prices and does not apply to the price at which La Rochere products are actually sold or offered for sale to an individual consumer within Resellers’ retail location or over the telephone. Resellers remain free to sell these products at any prices they choose under these circumstances.

  6. Internet auctions may not display or have reserved bid or other acceptable prices more than 10% below the MSRP

  7. Pricing listed on an internet site is considered an “advertised price” and must adhere to this MAP Policy. Once the pricing is associated with an intent to purchase (added to shopping cart or order), the price becomes the selling price and is not bound by this MAP Policy. Statements such as “add to basket to see price”, “we will match any price”, “call for price” or phrases of similar import are acceptable as long as the price advertised or listed for the products is not more than 10% below the MSRP. In addition, discounts applied at checkout to the entire order based on a customer’s purchasing history with the Reseller, such as discounts for “frequent shoppers”, do not violate this MAP Policy.

  8. This MAP Policy is solely within La Rochere discretion and authority acting through the duly authorized managers of La Rochere NA. No employee or sales representative of La Rochere has any authority to discuss, modify or grant exceptions to this MAP Policy. Any representation or action by any employee, sales representative or persons not specifically authorized to discuss, modify or grant exceptions to this MAP Policy under this paragraph is unauthorized and invalid. All questions about this MAP Policy should be in writing and directed via US mail to La Rochere NA Vice President, 25 Main Street, 3rd floor - Tuckahoe NY 10707 or via e-mail: who will respond only in writing. No oral communications about this MAP Policy are authorized. The MAP Policy Administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to Resellers regarding the policy and receiving any communications regarding sanctions imposed under this MAP Policy. Any action taken by La Rochere under this MAP Policy shall be without liability to La Rochere NA.

  9. From time to time, La Rochere NA may choose to offer special promotions on certain products. In such an event, we reserve the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. La Rochere further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.

  10. Intentional failure to abide by this MAP Policy will result in sanctions unilaterally imposed by La Rochere. The level of sanctions will be determined by La Rochere in its sole discretion. La Rochere NA does not intend to do business with Resellers who degrade the image of La Rochere and its products. La Rochere NA may choose to, but need not provide prior notice or issue warnings before taking any action under this MAP Policy.

  11. Distributors of La Rochere products will supply a copy of this MAP Policy to any new or existing Reseller for their records and/or make this available to them via website location with other Manufacture.

  12. The terms of this MAP Policy are confidential and should not be disclosed to other parties. This MAP Policy has been established by La Rochere NA to help ensure the legacy of La Rochere as a top producer of high performance, high quality products and to protect the reputation of its name and products. This MAP Policy is also designed to avoid destructive intra-brand conflict and to ensure that retailers have the incentive to invest resources into the merchandising and servicing of La Rochere products to their customers.